Friday, 26 February 2010

Can Microsoft Compete Against The Anti-Virus Giants?

The leading anti-virus vendors are: Mcafee, Symantec, Trend Micro and Computer Associates. These software companies have dominant-leading presence all over the globe Microsoft, as well, has ambitions of becoming a key player in this market.

In 2003 Microsoft acquired intellectual property and technology from GeCad software, a company based in Bucharest, Romania. They also bought Pelican Software, which had a behavior based security as well as Giant Company Software for spyware and Sybari Software, which manages virus, phishing filtering and spam.

A lot of speculation has centered on whether Microsoft will come to own a leading position in the anti-virus market by simply bundling its technologies with its
windows operating systems at no charge. This is a similar marketing technique applied in other areas such as word processing and Internet browsers.

There is a plethora of anti virus vendors competing in this market. There are many anti-virus companies with great market presence in other countries that are beginning to become more widely known. These vendors include:

It is not certain which direction the industry is going and everyone in this market faces a rapidly changing landscape. The amount of endeavor to find and supply fixes for viruses is staggering. Viruses are getting ever more complex and the number of them are increasing.

Numerous companies may find themselves without the resources to match the efforts of those truly bent on creating havoc. Some virus companies are getting hundreds of new samples a day! furthermore, the new viruses and spyware are getting "intelligent" in that they spread themselves rapidly and they often hide themselves and are smart enough to move around in a system by renaming themselves in an attempt to make it hard to eradicate them.

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